About…
creativity
Spanning 25 years, my career is a continuous evolution of storytelling, product design, and digital innovation across the global media and tech ecosystems. It’s a journey defined by a drive to push creative boundaries, always grounded in intuitive UX/UI and measurable business impact.
Today, my transition into hands-on AI product building amplifies this mission. By merging visionary creative direction with agentic AI execution, I build 0→1 products that transform complex challenges into seamless digital experiences. Below is a selection of milestones that reflect my dedication to shaping the future of digital interaction.
Skills
My Story
Life, for me, is a colorful medley- from steering the ship as a father to three incredible minds, to curiously venturing into distant lands and pursuing knowledge like it’s the last piece of chocolate in the jar. Along this journey, you’ll often find me on the hunt for fresh recipes (I promise, I’m quite the adventurer in the kitchen).
But beyond my personal adventures, my professional passion has always been about one thing: storytelling that connects people. Over the past 25 years, my career has spanned from leading global TV productions to the bleeding edge of digital innovation. As a C-level executive, Creative Director, and serial entrepreneur, I’ve had the privilege of creating entertainment and tech brands that reached over 150 million households across 30+ countries (partnering with global giants like Disney, Mattel, and CN).
Today, I operate at the exciting intersection of art and technology. As an AI Product Maker and UX/UI Designer, I act as a one-man powerhouse – bridging visionary creative direction with hands-on, agentic AI execution. I build 0→1 products from the ground up, translating complex human challenges into engaging digital narratives and highly intuitive interfaces.
My Belief
I hold the belief that our world’s strength lies in unity, empathy, and collective cooperation. Each of us is a thread woven into the fabric of our shared existence.
In today’s rapidly evolving digital landscape, I believe that advanced technology should amplify our humanity, not replace it. That is the driving force behind my work- whether it’s architecting HeartBuddy, an AI companion designed to reduce child anxiety in hospitals using a clinically authored brain, or creating deeply personalized digital ecosystems like DOMO Ventures. By embracing diversity, storytelling, and the latest in Generative AI, we can craft a narrative of positive transformation and build products that inspire meaningful change.
So, join me as we swap stories, navigate this journey, and build something magical together
My path through media and technology spans twenty-five years, from directing children’s television seen in 150M+ households across 30+ countries, to designing and building AI products on my own. What connects them is a way of working: find the real gap, tell the story that closes it, and ship the product itself.
- 0→1 AI Product Building: Architect, design, and code market-ready AI MVPs end to end, from brand and UX/UI through deployment, as a one-person product team.
- Creative Direction at Broadcast Scale: Directed IP, characters, visual language, and channel branding for tier-1 broadcasters, concept through delivery.
- Leadership & Management: Guided international teams (150+), managed $4M+ budgets, and raised capital for my own ventures.
- Partnerships: Disney, Cartoon Network, PBS Kids, Nick Jr., Mattel, Sesame Workshop, Microsoft Education.
- Product & Design Craft: Built design systems and interaction principles end to end, from user research to shipped interface, across EdTech, social, and health products.
AI Product Maker & Strategic Advisor
Independent | Israel | 2024 – Present
Advising startups and executive teams on product vision, creative strategy, and the practical implementation of generative AI to accelerate time-to-market.
HeartBuddy | Founder, Product Lead & Designer
Conceived, designed (brand, UX/UI, emotional tone), and built an AI pediatric companion that reduces child anxiety around medical procedures.
Engineered a multi-character platform with a clinically authored brain (3,000+ expert nodes) and strict safety guardrails; advancing a clinical pilot at Sheba Medical Center.
DOMO Ventures | Founder, Product Maker & Designer
Conceived, branded, designed, and built an agentic-AI product for hyper-personalized journeys around anchor events.
Defined the end-to-end UX, visual identity, and agent workflows combining travel, accommodation, and experiences into one flow.
COO & Chief Creative Officer
AcadeMe+, Tel Aviv, ISRAEL | 2021 – 2024
Led end-to-end product design, from user research to implementation, for a global EdTech platform (1,000+ films, 400+ lesson kits).
Managed product and UX/UI teams building annual digital roadmaps, delivering measurable user engagement growth.
Integrated AI into product development and creative workflows, bridging content, design, and development.
Owned budgets, timelines, and resource allocation across the product organization.
Founder, CEO & Product Lead
Kidpick Inc., Toronto, CANADA | 2017 – 2021
Designed and shipped a complete digital social-discovery product for pre-teens, concept to launch.
Led UX/UI design, translating complex user-safety requirements into intuitive, age-appropriate interfaces.
Managed cross-functional international teams and built the product’s design system and interaction principles.
Produced the TV and web series “Kidpick for kids by kids”.
Founder, Executive & Creative Producer
Smartoonz, Tel Aviv, ISRAEL | Toronto, CANADA | 2007 – 2017
Founded and led a production company for smart entertainment for young audiences, managing global creative teams and budgets exceeding $4M.
Executive & Creative Producer of the animated series “Monkey See Monkey Do”, directing the IP, characters, visual language, and storytelling; picked up by Disney, Cartoon Network and PBS Kids, and distributed by Mattel.
Produced over a dozen children’s TV series across animation and live action.
Built entertainment brands distributed in 30+ countries, reaching 150M+ households worldwide.
Founder & CEO, Creative Director
Zeppelin Animation, Tel Aviv, ISRAEL | 2000 – 2007
Founded and managed a high-end animation and post-production studio, leading a team of designers, animators, and editors.
Creative director for TV channel branding, promos, and intros for tier-1 broadcasters.
Produced VFX for high-end TV commercials, feature films, and music videos.
Managed and supervised commercial shoots and post-production.
Creative Director, Motion Designer
Freelance, Tel Aviv, ISRAEL | 1996 – 2000
Collaborated with top Israeli advertising agencies as VFX artist and creative director.
Served as VFX artist for feature films, music videos, and TV commercials.
Expert in compositing tools such as AE, Henry, and Flame.
Contributed across motion design, concept development, branding, and creative direction.
SKILLS
- AI-assisted full-stack coding (Claude Code)
- Agentic workflows
- 0→1 product building
- UX/UI & product design
- Design systems
- Brand & visual identity
- Creative direction
- Product vision
- IP & character development
- Storytelling
- Fundraising
- Global team & budget management
TECHNICAL SKILLS
- Claude Code, agentic development workflows
- Supabase
- Generative AI: Midjourney, Runway, Sora, Ideogram, Kling AI
- Figma
- Adobe Creative Suite
- Final Cut Pro
- Animation & post production, broadcast delivery
EMBA Creative Leadership
Berlin School of Creative Leadership, GERMANY
(in progress)
BA Visual Communication
Escola School of Design, ISRAEL
🍭 Life's a candy store of ideas, and I'm the kid who's tried every flavor.
🚀 They say I invented a new color by simply mixing my imagination with stardust
🦄 I believe in unicorns, extra cheese, and the joy that weekends bring.