My journey through the media landscape has spanned two decades, from leading TV productions for children to exploring the frontiers of digital innovation. Along the way, I’ve merged my love for storytelling with the latest in AI, product development, and UX/UI design. I thrive on transforming challenges into creative solutions, making stories more engaging and accessible. This passion drives my work, as I continuously seek to blend tradition with innovation in every project. 

• Strategic Innovation: Led digital transformations, melding creativity with cutting-edge technology in media and ed-tech. 
• Leadership & Management: Guided international teams (150+) and managed $4M+ budgets, delivering projects that set industry benchmarks. 
• Partnerships: Forged key collaborations with giants like Disney, PBS Kids and Mattel, producing globally acclaimed children’s content. 
• Digital Storytelling & Engagement: Revolutionized storytelling and audience engagement through innovative digital content and social media strategies. 
• AI Integration: Expertly integrated Generative AI to optimize creative processes and product development, enhancing user experiences. 

 Strategic Creative Advisor 

• Offering tailored consulting that combines fresh creative concepts with strategic planning for media companies and startups. 
• Utilizing my broad background in TV production and digital content creation to enhance storytelling, creating narratives that engage and resonate deeply with audiences. 
• Guiding the integration of AI tools into creative processes, enhancing capabilities and driving efficiency. 
• Innovating products and content strategies, from concept through completion, to set new industry standards. 

 COO, CCO 

AcadeMe+, Tel Aviv, ISRAEL | 2021 – Present 

• Led the creative vision for the ed-tech startup AcadeMe+ while focusing on product development; 
• Responsible for setting the overall design vision and direction for the product, Manage the UX/UI design team; 
• Manage budgets timelines and resource allocation to ensure successful delivery; 
• Work closely with the development, design and pedagogic teams to ensure that the product meets user needs and pedagogic goals; 
• Stay up-to-date on industry trends and emerging technologies, including AI and the metaverse, to drive innovation and competitive differentiation. 

Founder, Creative Director 

Kidpick Inc., Toronto, CANADA | 2017 – 2021 

• Founded and launched social platform startup for pre-teens overseeing product development UX and go-to-market strategy. 
• Managed cross-functional teams responsible for content and technology fostering a collaborative and creative work environment. 
• Produced the TV and web series Kidpick for kids by kids; 

Executive & Creative Producer 

Smartoonz, Tel Aviv, ISRAEL | Toronto, CANADA | 2007 – 2017 

• Founded a production and post production company specializing in creating smart entertainment for young audiences; 
• Lead Executive & Creative Producer for the animated TV series “Monkey See Monkey Do”; 
• Handled budgeting scheduling and customer support; 
• Managed global creative teams including writers, designers, 3D modelers, animators, editors and sound designers across Israel and Canada. 
• Developed digital strategy for new products, integrating new technologies and content. 
• Produced innovative and engaging content for children that has been distributed in over 30 countries and reached over 150 million households worldwide.

Creative Director, Motion Designer 

Freelance, Tel Aviv, Israel | 1996 – 2000

• Collaborated with top advertising agencies in Israel as VFX Artist and Creative Director to produce numerous TV commercials.
• Served as VFX artist for feature films, music videos and TV commercials;
• Expert in compositing tools such as AE, Henry, Flame;
• Contributed to diverse projects in various capacities, including motion design, concept development, graphic and branding design, and creative direction.

SKILLS

• Concept Thinker
• Entrepreneurial Mindset
• Business Innovation
• Digital Strategy
• Communication Skills
• Project Management
• Organizational Skills
• Adaptability
• Attention to detail
• Collaborative Leadership
• Industry Awareness

TECHNICAL SKILLS

• Generative AI tools: Midjourney, Stable Diffusion, Adobe Firefly, Ideogram, Runway
• AR Product Development
• Adobe Creative Suite
• Figma
• Final Cut Pro